Sometimes SEO and keyword optimization are used interchangeably. We evaluated these five sub-categories: Competitor Keyword Analysis, Competitor Website Analysis, Ranking Comparison, Ranking Reports and Customized Ranking Reports. You need to know what your competitors are doing and how you compare against them. It’s a beautiful picture of the free market. Outperforming your competitors is really what SEO is all about. We evaluated six sub-categories: Link Exchange Locator, Email Templates, Active Link Verification, Backlink Checker, Link Analysis and Customized Reports. The more credible sites that link to your site, the greater priority search engines will give you. We also evaluated the depth and functionality of the help and support for each company.Įffective linking strategies are important to online visibility. For the best SEO applications we reviewed, our criteria is based on both standard SEO features and elements that make each one stand out from the rest. You want increased leads and increased sales.
With SEO software you want to see measurable results. What to Look for in an SEO Software Product But the most complete SEO software provides: You can buy modules of different niche products to manage specific SEO campaign elements. Our top web optimization products provide a comprehensive analysis.
So users don’t have to have one tool for analytics, another for keyword optimization, and a third for pay-per-click (PPC) management, on top of many other manual activities they perform. The top ranked software products we reviewed provide an integrated view of the site. Even for professionals with a firm understanding of SEO, when they look at the time they invest in optimizing their website or sites, they usually opt for an SEO software tool. You can take SEO into your own hands, but entrepreneurs and marketing gurus often find themselves better off purchasing a solid product instead of trying to manage all of the details of SEO on their own. SEO is tedious and time consuming, and the rules and techniques are constantly changing. And particularly for Ecommerce companies, the right SEO software will measurably increase sales and grow your business. It’ll boost your visibility and credibility on the web. Categories: SEO, SEO NEWS SEO Software & Product Comparisons in 2013 SEO Software SEO SoftwareĪ good search engine optimization (SEO) product will dramatically increase the quality and quantity of traffic to your website.